I thought about how a person would use Uber to get around. Two phrases came to mind "Pick Me Up" and "Drop Me Off" with the idea of starting and ending your day with an Uber car ride. In this, the orange color palette represents the morning and blue color palette represents the night.

Project Credits
 

Creative Director / Director
Jon Newman

Director of Photography
Ryan Burke

Editor
Zuheng Yin

Graphic Designer
Myung Jin Lee
 

Hand Models
Jonathan Joseph
Kruti Joshi
Axel Lindmarker
Hanna Petersson
Raka Sen
Chandler Simms
Kanisha Ulysse


Music
Ryan Cullinane
The People Instrumental

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