I used the phrase, "Save the Last Drop", as a starting point for this concept. As the hand navigates through we realize this isn’t just any normal bottle of Coke. The story unfolds as it loops over-and-over with the copy line interacting with the artwork.
Project Credits
Creative Director / Director / Typographer
Jon Newman
Director of Photography
Ryan Burke
Editor
Zuheng Yin
Hand Model
Shawn Shoeman
Music
Broke for Free
Something Elated
