I used the phrase, "Save the Last Drop", as a starting point for this concept. As the hand navigates through we realize this isn’t just any normal bottle of Coke. The story unfolds as it loops over-and-over with the copy line interacting with the artwork.

Project Credits
 

Creative Director / Director / Typographer
Jon Newman

Director of Photography
Ryan Burke

Editor
Zuheng Yin
 

Hand Model
Shawn Shoeman

Music
Broke for Free
Something Elated

BTS_Coke_1BTS_Coke_1
BTS_Coke_2BTS_Coke_2
BTS_Coke_3BTS_Coke_3
BTS_Coke_4BTS_Coke_4
BTS_Coke_5BTS_Coke_5