I focused the concept on Nike's well-known saying, "Just Do It", as inspiration and used the body parts of an athlete to create patterns and type. Nike supports athletes with incredible technology in the latest training equipment no matter the sport, but it is always the people inside of the clothing/shoes that “do it” for the brand.

Project Credits
 

Creative Director / Director
Jon Newman

Director of Photography
Ryan Burke

Animator
Zuheng Yin

Graphic Designer
Ryoko Wakayama
 

Model
Phillip Lee

Music
Little Glass Men
Falling Into You

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