This project was inspired by an Ancient Chinese legend that claims we are connected to those that we are destined to meet by an invisible, indestructible, red string. I chose to design a literal interpretation of the legend's English title, The Red String of Fate, by creating a typeface using one long, continuous red string connecting two people's hands together.

Project Credits

Creative Director / Graphic Designer
Jon Newman

Ka Huen Kwong

Hand Models
Gaga Kwan
Shawn Shoeman